Santino Marella recalls the process behind getting to use the name in TNA.
At TNA Hard To Kill 2023, Santino Marella would make a surprise appearance, debuting as a the new Director of Authority in the promotion, using the name he used previously in WWE.
While speaking on Insight With Chris Van Vliet in a new interview, Santino recalled the process of trying to use the Santino name in TNA.
"So that was actually almost bigger news than me appearing on TNA, was the fact that I was Santino Marella. So in 2021, I imagine the COVID confusion or whatever, there were people getting fired and hired, and it seemed like it was team Hunter and team Vince, and they were changing regimes or whatever. Somebody didn't renew the trademark. So Scott D’Amore, as a habit, because if he's getting a former WWE guy, he kind of checks the trademark to see if they're available, because he has to get creative and come up with a name. If it's not Fandango, it's Dango or something that's legally not going to be too close to the intellectual property. He checked, and all of a sudden he goes, damn, Santino Marella is available. So he bought it. It's not as simple as you can just buy it and it's yours. There's a case that they created the character, they developed the character. It's still on their library. I mean, there's still tons of Santino stuff in the library. But when it's library use, I think it's not considered like current use, because it's from a library. So they sent an email or a phone call to Scott, and they say, 'Yeah, you're using our intellectual property.' And Scott's like, 'Actually, I own the trademark.' So they're like, 'Let me get back to you.' It's kind of sitting there for a while. Then they filed an extension to the time they can appeal it, and then when Scott was no longer with TNA, Ariel [Shnerer], in hopes of having a good relationship with WWE, kind of just gave it back to them. So they own it, but I'm not sure if a part of the deal was we'll give it back to you but can we use it? And we've been using it."
Elsewhere in the same interview, Santino explained that Santina was only supposed to be a one night event. You can read more about that here.
