Seth Rollins has had an up-and-down relationship with social media in the past.
He's come under fire for waving the WWE flag on Twitter and getting into spats with Will Ospreay, but he also has a loyal following on the app. Recently, Rollins has found more success on Twitter by leaning into his heel persona and trying to garner heat with his comments rather than saying how he feels and things backfiring.
Speaking to Ryan Satin on Out of Character, Rollins discussed his relationship with social media and how he's tried to use it for the greater good.
"I hate social media. I really dislike it. I had deleted Twitter from my phone for the better part of a few months because it created a toxic environment in my own head and I was becoming a new father, I needed to not waste my time on that. It was actually [Becky Lynch] who was like, 'You should think about it. I know you hate it and you don't like being on the app, but you should think about it.' I looked around and no one was really doing it, so I went 'to hell with it.' I gave it a shot and the response has been good so far. 'If you want people to hate you more, just tweet. It worked when you were trying to get people to like you, so may as well do it when trying to get people to hate you.' One of the things she told me was, 'Understand that it's not to be taken personal. Come at it from a different perspective. If you do that, it'll be a little more free.' It has been, but it's not hard to take it personal. If people think I'm taking it seriously, it works better. If you think it really bothers me, it'll give you more of what you're looking for. Bless me for catering to them, I hate it, but here I am," said Rollins.
Lynch helped push her persona of "The Man" to new heights by consistently working on social media and advancing stories and rivalries with her tweets.
Nothing but work gets done for Lynch on Twitter.
Elsewhere during the interview, Rollins dicussed how stories have changed inside the ThunderDome. You can find his full comments by clicking here.
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