Seth Rollins believes WWE can always find ways to improve.
Rollins has previously been outspoken regarding creative in WWE, admitting it's a week-to-week process, but also putting some onus on fans for not having the patience for long-term storytelling. Viewership numbers for WWE have declined during the empty arena era, with many pointing to the lack of creative focus and direction as a reason they have been tuning out.
Speaking to Bleacher Report, Rollins was asked what WWE could improve upon moving forward.
"There's always stuff to work on and, gosh, I think it's so hard to pinpoint one thing or two things really," Rollins said. "I think things are tough creatively right now in the sense that we don't know where this whole thing is going to fall and we're in the Performance Center, so we're doing the best we can as far as what the aesthetic looks like, trying to get a crowd in there to make noise. Things from a viewers' perspective aren't quite the same. If we could somehow, if we're going under the pretense we don't know when live events are coming back and when a live audience is going to be in something the size of a sold-out Boston Garden or whatever, I think making it more fan-friendly, making it more aesthetically pleasing to an audience of a television show might go a long way."
WWE will try to make things more fan-friendly on Friday when they begin a residency at the Amway Center, which is now being called the ThunderDome and comes complete with virtual fans and an enhanced experience.
"That's just pulling a rabbit out of a hat because there's so many things we all need to work on every day," he said. "Not just the company, but myself, the talent around me, everyone in the back, the writers, the consistency, the conversations, the communication, everything could be better. It's so hard to pick just one thing and say, 'Ah, that's going to be the ticket, that's going to do it.' It's a work in progress, and I think going out there and consistently doing your job the best you can and helping other people out would be the best way to move this thing forward."
Rollins will get his first taste of the ThunderDome on Sunday at SummerSlam when he takes on Dominik Mysterio in a street fight.
Fightful will have live coverage of WWE SummerSlam beginning at 5 p.m. ET.