Shawn Michaels discusses the expansion of the NXT brand.
NXT as a brand is continuing to expand with the evolution of the brand from NXT 2.0 to a new re-branding that somewhat bridges the gap between 2.0 and the previous black and gold era. Now, Shawn Michaels says that the next step for the brand is moving beyond the state of Florida and hopefully hosting Premium Live Events outside of the Performance Center.
"From an NXT standpoint, we’ve been getting out live events here in Florida and we certainly look forward to getting out of Orlando in 2023," Shawn said on a media call following NXT Halloween Havoc 2022. "From an NXT standpoint, getting out for our Premium Live Events. Hopefully, that means getting out for live events as well outside of Florida. Those are decisions that come from people above me. We certainly want to do it, and we’re excited to do it, but we’re going to start with Premium Live Events and see how that goes first."
Also, NXT plans on expanding into different regions starting with NXT Europe in 2023. WWE has recently trademarked NXT Global and as such, Shawn Michaels says that talks of NXT Japan and NXT Mexico have happened internally.
"When it comes to NXT expanding outside of the US, NXT Europe is going to be coming in 2023 and I know there have been talks of NXT Japan and NXT Mexico," said HBK. "Those are probably farther down the road but it’s my understanding that those are some announcements that could be coming not too far down the road in 2023. The one thing everyone is excited about is, this company never sleeps and we are constantly trying to grow and expand. I have no doubt, I can’t tell you how I know, but I know a guy that is pretty interested in NXT and its expansion. I’m sure those things are not far down the road at all."
Prior to the NXT rebrand in 2021, there were plans for NXT India. Learn more about that at this link.
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