Sponsorship News: WWE Partners With New Era, MLW Inks Deal With GoDaddy

WWE and MLW signed new sponsorship deals over the past day.

First, MLW CEO Court Bauer announced that web hosting company GoDaddy has signed on to be a sponsor. GoDaddy will present MLW Fusion Live, next Saturday on beIN SPORTS.

Next, WWE announced that they have partnered with New Era to produce a line of WWE caps. A full collection is expected soon.

Full press release:

STAMFORD, Conn., Jan. 22, 2019 — WWE and New Era Cap Co. Inc. today announced a new licensing agreement that makes the international sports and lifestyle brand an official headwear partner of WWE. As part of this new agreement, New Era Cap will produce select hats for marquee WWE events, including WrestleMania, SummerSlam, Royal Rumble and Survivor Series, as well as select headwear featuring logos, names and catch phrases of WWE Superstars and Legends.

“We’re excited to become an official headwear partner of WWE,” said Todd Sokolowski, Director of Core Sports at New Era Cap. “New Era Cap has a history of creating premium headwear with unique designs that excites fans and we look forward to bringing that to the WWE fanbase.”

“New Era is an iconic brand with a long track record of successfully working with the biggest sports and entertainment properties in the world,” said Brian Flinn, WWE Chief Marketing & Communications Officer. “This partnership will give our fans another opportunity to represent their favorite WWE Superstars and Legends with best-in-class products.”

As an official headwear partner of the WWE, New Era Cap will create select products across all styles for men, women and kids. Beginning in April, merchandise will be available at neweracap.com, WWEShop.com and at select headwear retailers.

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