WWE's Chief Brand Officer does not shy away from saying that WWE officials have indeed thought about selling the company.
Stephanie McMahon-Levesque, who is WWE's Chief Brand Officer and who also plays the on-screen role of RAW's commissioner, recently spoke with Bloomberg. Over the past few months, the WWE has been floated around in talks about possibly being purchased by media and tech companies who want live programming featured on their respective platforms. Brandon Ross, who is an analyst at BITG LLC, suggests that either: Walt Disney, 21st Century FOX, Comcast, AT&T and Verizon could all be possible buyers.
Stephanie McMahon would go on to state that there has been discussions between the higher ups in the WWE about possibly selling the company.
"We’ve certainly thought about it. It would be foolish not to.”
McMahon also commented on the PG-based product that WWE abides by on their weekly programming. She stated that their type of television is more suited with Disney more than anything else and that those Attitude-Era like days are far behind them.
"There was a time when it came across as seedy, kind of playing to barroom brawls" .McMahon added. "Those days are over. Our lines of business are really more akin to Disney than they are to anything else.”
The RAW commissioner has also been positioned as a pioneer of sorts for WWE's Women's Revolution. Stephanie McMahon, who is a former WWE Women's Champion in her own right, is elated about how WWE is portraying their female superstars and added that it is something that she has advocated for, for quite some time.
“I never felt great about the way we portrayed our women. It was something that I spoke up against for quite some time, but it took me a while to have a stronger voice in the room. Ultimately, the voice that needed to be heard was our fan base.”
WWE's TV deal with NBC Universal, which includes RAW & SmackDown, reportedly ends in September of 2019. WWE is already using different platforms to test their products on, such as the Mixed Match Challenge that airs every Tuesday on Facebook Watch.