Stephanie McMahon earns a big honor.
Forbes has listed Stephanie McMahon as the number two most influential Chief Marketing Officer in the world. Bozoma Saint John, the CMO for Netflix, earned the top spot.
While she may be the only CMO with “professional wrestler” on her resume, Stephanie McMahon an influential marketer far beyond the WWE ring. Along with overseeing the creation of the bio-secure “ThunderDome” during the Covid-19 crisis, McMahon also helped drive fan engagement for live and streaming matches, navigated the return to in-person events in July and built one of the largest TikTok followings for a sports property.
McMahon has also led cross-company collaborations. To help Netflix promote its Army Of The Dead show, WWE had zombies circle the ring and become part of the show. And earlier this month, the WWE partnered with Connor’s Cure and The V Foundation to raise money for fighting pediatric cancer. She’s also helped The Ad Council with its vaccine marketing including PSAs for people to learn more about their options for getting vaccinated.
Stephanie also ranked number two on the list in 2020.