Stephanie McMahon Talks WWE's Goals, Social Media Impact

Stephanie McMahon knows she's next in line to take over the show

The heir to the WWE throne has appeared as a character, creative worker, wrestler, manager, in addition to several other roles. When speaking during a recent interview, Stephanie explained the goal of WWE, and the appeal is has to fans. 

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“I think any successful company with longevity has to continue to reinvent itself over and over. At our heart, what we are, we’re storytelling. We have compelling stories because in order to invest in the characters and care whether they win or lose, you have to understand who they are. And you have to be able to relate to those characters, because ultimately, that’s the best form of storytelling. We combine the best elements of reality shows, soap operas, drama, and action into one incredible show that never goes off the air. You can be engaged with WWE 24/7 if you want. We’re always here for you. That’s an unusual notion that doesn’t exist with any other brand," said during an interview with Fans to Create.

Stephanie also spoke out about the way social media and online content has affected WWE. 

"We've had more than 11 billion views of our content over the last 12 months, and 12 million subscribers to our YouTube channel," says McMahon. "We trend on Twitter every week. And on Facebook, John Cena is the most active American athlete on the network. It really does add tremendous value to be able to reach out to our audience, not only to get feedback, but for engagement. That kind of connection with the brand is invaluable. Not only are you soliciting feedback and sending out information or responding, you are in a full-time conversation with your audience on a one-to-one basis."

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