Stock Analyst Believes Third Hour Of SmackDown Live On Fox Could Be Worth An Additional $75 Million

Guggenheim analyst Curry Baker recently met with WWE management and walked away with a pretty big impression. 

According to Curry, adding a third hour to SmackDown Live on Fox could add an additional $75 million in OIBDA. As of now, there are no official plans for SmackDown to expand to three hours. The show will debut on Fox this October. 

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Curry added, “We see incremental content deals ('third hour' of SmackDown), sponsorship growth, and the WWE Network re-launch as significant opportunities not currently reflected in our estimates."

Vince McMahon has hinted that WWE Network will move to a tiered pricing model at some point in 2019, but no plans have been made official. 

Finally, Curry reports that WWE’s sponsorship deals are under-earning given market demand for its TV content. He stated WWE can add $50 million to $100 million in OIBDA over the next three years if it negotiates better sponsorship deals.

WWE's stock traded around $84.48 per share on Thursday.

It was recently revealed that Vince McMahon sold over 3 million shares of his WWE stock. You can find more information on WWE's 2018 financials by checking out Brandon Howard Thurston's full report.

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