TKO President Mark Shapiro Says WWE Won’t Leave Comcast As Long As Comcast Wants To Be With Them
WWE and Comcast (NBC Universal) has had a long-standing history with WWE spanning decades with Saturday Night’s Main Event, WWE Raw, and now WWE SmackDown.
Speaking on The Varsity, TKO President Mark Shapiro spoke about WWE splitting its media rights across multiple platforms, saying that they will be with Comcast for as long as Comcast will have them.
“Our main stuff sits in a good place. ESPN has the PLEs. Comcast, who has all the history with WWE, we’re not going to leave them as long as they want to be with us, has SmackDown on USA. Now, Netflix has picked up the world with Raw and the premium live events. We’ve narrowed it down. We look for different opportunities to find new audiences, and that’s what drove our NXT development league with CW. It’s a combination. You’re looking to maximize dollars, but you also want to maximize reach, audience, and what’s the right fit for your brand,” he said.
Along with SmackDown on USA, Saturday Night’s Main Event airs on Peacock.
The WWE-ESPN partnership officially kicks off on Saturday with WWE Wrestlepalooza.
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