Wrestling

Toni Storm: I Don’t Think I Was Told What To Do Enough In WWE

Toni Storm talks about the creative process in WWE and her level of creative freedom.

Toni Storm talks creative freedom in WWE.

From 2017 to 2021, Toni Storm featured as part of the WWE roster until she exited the company and would soon find herself in All Elite Wrestling. While she would initially keep her ‘rocker’ persona that she had had for the majority of her career, Storm would soon evolve into ‘Timeless’ Toni Storm, a character that has received consistent phrase from fans and wrestlers alike.

While speaking on the Marking Out podcast, Toni was asked about creative freedom in WWE, noting that she wasn’t told what to do enough in the company while also noting that she had ‘complete creative freedom’.

“Well here’s the thing, this is where I get stuck on it. If the WWE- I don’t think I was told what to do enough. I wasn’t told to do anything actually. I wasn’t told like, I mean, obviously you were told what to do under certain circumstance. But overall like, I don’t feel like I was told what to do enough. I was very lost. I mean like I knew there was direction in things like ‘this is how you do it, this is what you do on television, cameras.’ As in regards to a character? No, I was never like, I mean they write promos but like I was- I just did it. Wasn’t really told “do this, today you’re a cat and your names Tori bloody Smith. No one told me anything and I kept my name the whole time and it was like I had complete creative freedom to be honest, some where others didn’t and others were given things. It’s so much so a very difficult thing to grasp.”

Toni also noted that she would have liked to have an off the wall idea presented to her, as she would have ran with it in the company.

“I wish they would, I would have done anything to be honest. That’s the weird thing about this if they had just given me some mad off the wall thing, I would have 100% gone with it. This is like therapy!”

Storm is currently scheduled to defend her AEW Women’s World Title at AEW All Out in a fatal four way match. You can read more about that here.

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