Tony Khan Believes Adam Cole And MJF Clicked So Well That They Created Some Of The Best AEW TV Ever

Tony Khan discusses Adam Cole and MJF’s rivalry in All Elite Wrestling.

Adam Cole and MJF’s storyline in All Elite Wrestling spent several years at the forefront of AEW programming, first as Better Than You Baybay before their rivalry led to the Devil storyline. While the rivalry has it’s fair share of critics, one person who believes the rivalry was stellar is AEW president Tony Khan.

In an excerpt from ‘This Book Is All Elite’, Tony Khan noted that he feels like Adam Cole and MJF clicked so well that they created some of the best AEW ever.

“I think pro wrestling as its best can be about all different kinds of rivalries and relationships, friendships and grudges. The charisma of Adam Cole and MJF together as a team clicked so well, and the story of their friendship resonated with people all over the word and created some of the best AEW TV ever.”

🚨 "THIS BOOK IS ALL ELITE," the official story of AEW, is out today and available NOW! 🚨

Here's a sneak peek inside the book: pic.twitter.com/4IrZJffLif

— All Elite Wrestling (@AEW) November 4, 2025

In a recent interview, former WWE superstar Maven noted that MJF is his favorite wrestler. You can read more about that here.