In less than two years on television, AEW has already made great strides in competing with WWE.
For the past two weeks, AEW Dynamite has scored more viewers in the 18 to 40 demographic than WWE Raw. While Raw has more overall viewers, AEW has posted strong numbers in major key demos.
Speaking on Bloomberg Business of Sports, Tony Khan said AEW has the "youngest skewing audience of all sports programming on all of television" and AEW has "a more affluent fanbase than other wrestling organizations."
When asked how AEW competes with WWE in the market, Khan stated, "In some aspects, they are the market leader. In other aspects, we are now the market leader. At the beginning, that may have been the case, but there were a lot of reasons why I felt like I could come in a compete. There were a lot of great wrestlers that weren't being featured on television and there are a lot of wrestling fans that were looking for an alternative product. They weren't satisfied with what they were getting on those shows. I do think there was definitely a great opportunity to come in and compete and I saw some vulnerability, frankly, in the market leader at the time and it's opened up a lot of market share for us and for me to bootstrap a new business and build it up and again a lot of that market share where now, in a lot of significant business metrics, we are the worldwide leader."
Elsewhere during the podcast, Khan discussed the vaccination policy in AEW. You can find his full comments by clicking here.
AEW is set for its biggest event ever, AEW Dynamite Grand Slam, on Wednesday, September 22. You can check out the current lineup by clicking here.
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