It's still a marathon, not a sprint for Triple H and NXT.
Since AEW Dynamite premiered on October 2, 2019, on TNT, going head-to-head with NXT on USA, AEW has won the viewership war 22 out of 26 weeks the two programs have aired against each other. But the week-to-week numbers aren't a concern for Triple H as long as NXT continues to deliver a consistent program.
“I’m a believer in the long-term game,” said Triple H in an interview with Justin Barrasso of Sports Illustrated. “You create the right product, and over time, people will find it. I think back to Monday nights years ago, and it looks different now, but there were periods of time when WWE was putting on much better shows and the content was much better, but we were still getting beat. We were not winning ‘the war,’ but we stayed true to who we were. If it’s a flash and it’s exciting at first but you can’t maintain it, then it loses that pizzazz. It’s long-term duration, for me, that’s how you win. I’ve been saying it since the beginning—I’m not concerned about those numbers week-to-week. It’s about trying to put out the best show you can every week.”
Numbers for AEW and NXT have been down in recent weeks during the coronavirus pandemic with NXT doing less than 700,000 viewers in the last four weeks.
Wednesday's NXT will be headlined by the final bout between Johnny Gargano and Tommaso Ciampa. Fightful will have live coverage of the show beginning at 8 p.m. ET.