How will the audience know that they are good guys if they're from Canada?
Back in the mid-2000s, Canadian-born talent we're starting to be introduced from their American hometowns. For example, Chris Benoit started being introduced as hailing from Atlanta, Georgia instead of his normal hometown of Edmonton, Alberta, Canada. According to Lance Storm, this was by design.
Responding to a fan on Twitter, Lance revealed that the reason ring announcers were told that to make this change was due to Vince McMahon becoming concerned that all Canadians would be viewed as bad guys following Bret Hart's 1997 anti-American role in the company and the 2002 faction known as “The UnAmericans” a trio comprised of three Canadians, Test, Christian, and Lance Storm. William Regal would also be added to the group at the tail-end of its run.
After Bret did the pro Canada anti USA gimmick and then Christian Test and I did the UnAmerican gimmick Vince was concerned fans would view All Canadians as heels so babyface Canadians were billed from US https://t.co/JzYmE3X8TT
— Lance Storm (@LanceStorm) September 18, 2020
Well you realize the whole industry is just made up right? https://t.co/9WH4ZFoEvb
— Lance Storm (@LanceStorm) September 18, 2020
During their run as a group, Test, Christian, and Storm would often tease burning the American flag on television and made their debut on July 4th by saying “America sucks!”
Bruce Prichard has said on past episodes of his podcast that one of the reasons the group wasn't more successful was due to the members not feeling completely comfortable with the angle as they all lived in America on a regular basis and did not want to cause discomfort.
