WWE And Cricket Wireless Reach Multi-Year Deal To Expand Partnership

For quite some time now, WWE has been in a business relationship with Cricket Wireless and many of WWE Superstars have promoted the affordable cellular service.

Today, WWE has announced that they have entered an expanded sponsorship agreement with Cricket Wireless. The new multi-year agreement sees Cricket Wireless made the co-sponsor of this year's Royal Rumble which takes place on Sunday, January 31.

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From WWE:

CRICKET WIRELESS AND WWE TEAM UP FOR EXPANDED SPONSORSHIP
Multi-Year Agreement Makes Cricket Co-Presenting Sponsor of Sunday’s Royal Rumble

Atlanta, GA and Stamford, Conn., January 28, 2021 – Cricket Wireless and WWE (NYSE: WWE) today announced a new multi-year sponsorship that makes Cricket the co-presenting sponsor of Royal Rumble this Sunday, January 31 streaming live on WWE Network at 7 pm ET.

The multi-year agreement will provide Cricket Wireless significant visibility and consumer engagement as the proud sponsor and exclusive wireless provider for WWE’s premier pay-per-view events, including WrestleMania, SummerSlam, Survivor Series and Royal Rumble. Cricket also becomes the new presenting partner of the live Kickoff Shows, which take place prior to all four flagship events.

As part of the sponsorship, WWE Superstars The Miz, Sasha Banks, Kofi Kingston and Charlotte Flair will serve as brand ambassadors for Cricket Wireless through original custom content, community activations and marketing materials.

“This relationship has allowed us to grow awareness of Cricket’s brand with WWE’s dedicated fanbase over the past several years,” said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “Our meet-and-greets with WWE Superstars have been central to our mission of making customers smile, and we’ll expand on that work with even more content creation and community activations. Coupling that with the sponsorship of Royal Rumble, one of the WWE’s biggest events, allows us to foster even more meaningful connections together.”

“WWE’s family friendly entertainment aligns perfectly with Cricket’s values and mission to create meaningful connections for their customers,” said Stephanie McMahon, WWE Chief Brand Officer. “We are thrilled to take our partnership to the next level and provide significant exposure across our global platforms.”

Since the partnership began in 2015, Cricket Wireless and WWE have given back to local communities by hosting anti-bullying events, talent meet-and-greets and retail promotions enabling fans to further engage with their favorite WWE Superstars.

About Cricket Wireless

Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy basic to top-brand phones at affordable prices.

Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook, Instagram, Twitter and YouTube. Smile. You’re on Cricket.

Cricket is a subsidiary of AT&T Inc. 2020 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 27 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to wwe.com/worldwide/.

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