WWE and Slim Jim have expanded their partnership.
The new deal will include Slim Jim branding on tables and Slim Jim being the center ring sponsor for WWE Raw on Netflix.
“Over the past two years, WWE and Slim Jim have renewed one of the most memorable collaborations in sports entertainment history and we will expand on that momentum as the partnership continues in the coming years,” Grant Norris-Jones, EVP and Head of Global Partnerships, TKO.
Now, beyond the center ring, WWE is implementing a new integration to expand on that tagline, placing Slim Jim branding on all folding tables used across programming, including RAW, SmackDown, NXT, and WWE Premium Live Events.
With the table integration, WWE Superstars will “Snap into a Slim Jim Table” during matches.
“We are thrilled to extend our successful partnership with WWE, which has brought immense excitement and engagement to our fans,” said Ashley Spade, VP and GM of Snacks at Conagra Brands. “Extending our partnership during Monday Night RAW will give us even more opportunities to create unique and memorable experiences that tap into the rich history and energy of both Slim Jim and WWE.”
The partnership will also continue to include custom commercial spots with WWE Superstars, social media campaigns, and WWE Superstar appearances at select Slim Jim events.
Fightful will provide more details on the partnership when it is known.
