WWE Changes PR Firm For UK Communications

A new PR firm has been tapped by WWE.

There’s a story on PRWeek about WWE changing its communications partner in the UK. The Romans P.R. Agency has handled WWE’s U.K. communications since 2020. A spokesperson for the agency said the following:

“We enjoyed our six years of laying the SmackDown with WWE, and they were an important part of our Sport and Entertainment division’s formative years. But all good tag teams eventually run their course. Fortunately, this one came to an end without a People’s Elbow in sight.”

The London-based P.R. firm Ready10 is taking on the role of handling WWE’s communications for their live event schedule, including Monday Night Raw in Glasgow, Scotland (January 18th, 2027) and Friday Night SmackDown in Manchester, England (January 22nd, 2027).

Ready10’s Managing Partner Sophie Diner gave the following comment:

“When it comes to entertainment brands, they don’t get much bigger than WWE. There is not a week of the year that WWE isn’t creating and delivering content to a global audience, so we’ve got plenty to get stuck into, and adding them to our client list has made childhood dreams come true for a lot of the Ready10 team!”

The account will be led by Diner and Ready10 Director Rob Leary. They will report to Joel Zietcer, Senior Director of Communications at WWE.

Ready10 works with TikTok and McDonald’s among other clients.