WWE has filed a new trademark.
On September 14, WWE filed to trademark "WWE Rush" for organizing and conducting a program to enhance the use of student athletes' names, images, and likenesses (NILs).
Full description:
Mark For: WWE RUSH trademark registration is intended to cover the categories of organizing and conducting a program to enhance the use of student athletes' names, images, and likenesses (NILs); Organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; Entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; Organizing and arranging of exhibitions and events for sports and entertainment purposes; Entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; Providing information in the fields of sports, entertainment and general interest via an online community portal; Providing a website in the field of sports, entertainment and general interest.
WWE has formed its own NIL program, Next In Line. In the past year, WWE's developmental vision has shifted toward signing mostly collegiate athletes. You can see the latest signed names at this link.
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