For the second time in two months, WWE has filed the trademark on “Austin 3:16”
The legendary catchphrase of the equally legendary “Stone Cold” Steve Austin has been a staple of the world of professional wrestling since June of 1996.
On Tuesday, November 24th, 2020, WWE filed a trademark on the term “Austin 3:16” with a description that emphasizes the intended use involving toys and games.
IC 028. US 022 023 038 050. G & S: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; costume masks; novelty face masks; Christmas tree decorations
The first time the phrase was ever used for an action figure was in 1997 for the Jakks Pacific “WWF S.T.O.M.P.” toy line. A toy line that imagined the WWE Superstars of that day as though they were preparing to engage in combat on a literal war zone, a play on the “WWF Warzone” tagline given to the second hour of Monday Night Raw back in 1997.
WWE filed for a separate trademark on the term back in early October. Learn more about that at this link.
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