For the second time in two months, WWE has filed the trademark on “Austin 3:16”
The legendary catchphrase of the equally legendary “Stone Cold” Steve Austin has been a staple of the world of professional wrestling since June of 1996.
On Tuesday, November 24th, 2020, WWE filed a trademark on the term “Austin 3:16” with a description that emphasizes the intended use involving toys and games.
IC 028. US 022 023 038 050. G & S: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; costume masks; novelty face masks; Christmas tree decorations
The first time the phrase was ever used for an action figure was in 1997 for the Jakks Pacific “WWF S.T.O.M.P.” toy line. A toy line that imagined the WWE Superstars of that day as though they were preparing to engage in combat on a literal war zone, a play on the “WWF Warzone” tagline given to the second hour of Monday Night Raw back in 1997.
WWE filed for a separate trademark on the term back in early October. Learn more about that at this link.
Keep up with all trademark news in the world of wrestling by using Fightful's search feature.