WWE Files To Trademark "B-FAB"

WWE has filed for a new trademark.

On May 12, 2021, the company filed to trademark "B-FAB" with the USPTO. As audiences learned on the May 11 episode of NXT, B-FAB was the name given to Briana Brandy in the new 'Hit Row' stable. The other members include Isaiah "Swerve" Scott, AJ Francis as Top Dolla, and Ashantee Thee Adonis.

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In recent weeks, WWE has also filed to trademark Hit Row, Hit Row Records, and Top Dolla.

The full description for the filing reads as follows:

Mark For: B-FAB trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.

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