WWE has filed for a new trademark.
On May 12, 2021, the company filed to trademark "B-FAB" with the USPTO. As audiences learned on the May 11 episode of NXT, B-FAB was the name given to Briana Brandy in the new 'Hit Row' stable. The other members include Isaiah "Swerve" Scott, AJ Francis as Top Dolla, and Ashantee Thee Adonis.
In recent weeks, WWE has also filed to trademark Hit Row, Hit Row Records, and Top Dolla.
The full description for the filing reads as follows:
Mark For: B-FAB trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.
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