WWE looks to be planning for a line of personal care products and it may be under the Bella umbrella.
On September 14th, 2020, WWE filed to trademark the term ‘Bella Glam.’ In the description, you can see that the intended uses point heavily in the direction of a personal care product line. You can see the full description below.
“IC 003. US 001 004 006 050 051 052. G & S: Aftershave, antiperspirants, essential oils for aromatherapy use, baby lotions, bar soaps, bath soap, bath oil, beauty creams, body lotion, body sprays, cologne, perfume, cosmetic preparations, cosmetics, cotton balls for cosmetic purposes, detergents for household use, eye make-up, face powder, hair care preparations, shampoos, hand lotions, hand soap, body soap, lipstick, lip gloss, lotions for face and body care, make-up for the face and body, mouthwash, nail polish, scented oils, toothpaste.”
“Bella Glam,” as you can see in the embedded video above, has been used by Nikki and Brie Bella in the past for videos pertaining to various self-care topics. The Bella Twins already have their own line of hair care products, Nicole + Brizee in addition to their own clothing line, Birdiebee.
WWE has been experimenting with licensing products beyond traditional merchandise as they recently announced their own wine lineup. Learn more about that at this link.