WWE Files To Trademark A New Slogan For 'Entertainment Services'

WWE has filed for a new trademark

On January 6, WWE filed a new trademark for the term "As Close As It Gets." Its intended use is for "entertainment services."

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The full description can be seen below:

Mark For: AS CLOSE AS IT GETS trademark registration is intended to cover the categories of entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs.

It is not yet clear how exactly this newly-trademarked slogan will be utilized.

Prior to this filing, WWE’s most recent trademark filings hinted at the global juggernaut potentially entering the metaverse with more regularity. Learn more here.

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