WWE files a new trademark.
On February 23, WWE filed to trademark "World Wrestling Entertainment."
The trademark was filed for multiple merchandise uses. The description of the trademark specifically focuses on drinkware.
Full description:
Drinking glasses; beer mugs; portable beverage coolers; bottle openers; lunch boxes; coffee cups and mugs; thermal insulated containers for food and beverages; plastic cups; decorative plates; can coolers; cups and mugs; sports bottles sold empty; lunch boxes and portable coolers
WWE was once known as the World Wrestling Federation. The promotion changed its name to World Wrestling Entertainment after losing a lawsuit to the World Wildlife Fund in 2002.
In 2011, WWE made a conscious effort to refer to their organization specifically as WWE instead of the full name of World Wrestling Entertainment. The reasoning given for the switch at the time was the belief that the promotion does more than just professional wrestling.
Paul Levesque compared the name switch to KFC, citing that the organization offers more than fried chicken.
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