WWE hasn't had the benefit of a live audience for over a year, which means they've had to find other ways to find others to get feedback from fans.
Social media is one form of feedback while online trends, viewership numbers, sales, and more provide other forms of feedback.
Speaking on Colin Cowherd's podcast, WWE President Nick Khan discussed how WWE has tried to listen to the audience when the audience hasn't been present at live events.
"Something that we're all paying attention to, every day, is what is the audience saying? When we entered the pandemic, it was tricky for us because getting that audience reaction, you know if someone is over by how the audience is reacting. We had no audience. Ultimately, we filled in that gap through technology and working with The Famous Group where we have screens and people reacting in real-time to what's going on, which gives us a sense of whether something is working or not. A lot of people just go to Twitter. My personal thoughts on Twitter is you have a very small percentage of the population that are very vocal and influential. I don't want us to be influenced by that. That's just one voice to look at. What we want to look at is the actual massive voice that is present and that's audience reaction," he said.
WWE will welcome back fans this Saturday and Sunday at WrestleMania 37 as roughly 25,000 fans will be allowed inside Raymond James Stadium.
Elsewhere during the interview, Khan teased the returns of Ronda Rousey and Becky Lynch. You can find his full comments by clicking here.
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