WWE has continued to branch out over the years, starting NXT UK to gain a foothold in Europe, running Superstar Spectacle for the Indian audience, and inking a major deal with Saudi Arabia to boost its profile there.
Next up for WWE? Mexico.
Appearing on Colin Cowherd's podcast, WWE President Nick Khan commented on the market WWE has its eye on for the future.
"Latin America and specifically Mexico. If you look at the Lucha Libre product, which is the authentic Mexican wrestling style, there are two smaller Mexican promotional companies that exist. I think if we put the WWE effects onto one of those companies and we kept the authenticity -- I'm talking about building our own company, not acquiring either one -- if it had the WWE touch and work ethic, ultimately you can build that marketplace out where you have certain events that are still doing 30 million viewers, things you haven't seen in the United States outside of the Super Bowl in the year. We can still do it on a consistent basis there, if we're on free-to-air, which is their terminology for a broadcast network, and you have the right local superstars. We have a hyper-focus on that region," said Khan.
Rey Mysterio, arguably the biggest star in lucha libre history, is currently under contract to WWE and set to compete on Friday's SmackDown for the SmackDown Tag Team Championships.
If you use any of the quotes above, please credit the original source with a h/t and link back to Fightful for the transcription.