WWE Raw 1/21 Viewership Falls Off In Third Hour Against Competition From NBA

Heavy competition from the NBA cuts into WWE's audience.

ShowBuzzDaily reports that the Jan. 21 episode of WWE Raw averaged 2,462,000 viewers. This number is down from last week's 2,722,000 viewers.

WWE Smackdown on FOX Results & Live Coverage for 2/26/21 Street Profits vs Sami Zayn & Baron Corbin

While the company no longer faces football competition on Monday, the show was up against the NBA's slate of games on TNT. NBA games are not typically televised on TNT on Monday, but the league was celebrating Martin Luther King Jr. Day. The third hour of Raw saw a big drop off, which coincided with a marquee matchup between the Golden State Warriors and Los Angeles Lakers.

Viewership dropped 24.5 percent from the first to the third hour, which is a record drop-off for the company according to the Wrestling Observer.

Monday's episode averaged a 0.85 rating in the 18-49 demographic, down from last week's 0.91 rating.

Hourly breakdown

Hour 1: 2.840 million viewers, .95 rating in 18-49 demographic

Hour 2: 2.403 million viewers, .85 rating in 18-49 demographic

Hour 3: 2.143 million viewers, .77 rating in 18-49 demographic

Top 5 Most Viewed WWE Raw (1/21/19) Videos on YouTube

Finn Balor vs. Braun Strowman (2 million views)

Finn Balor stands up to Brock Lesnar, Braun Strowman and Vince McMahon (1.7 million views)

Sasha Banks & Bayley vs. Ronda Rousey & Natalya (1.5 million views)

Seth Rollins vs. Drew McIntyre (667,000 views)

Lacey Evans makes an appearance on Moment of Bliss (642,000 views)

If you missed anything from Monday's episode of Raw head over to Fightful's full coverage of the show. And check out the post-show podcast for a complete breakdown of all the action.

Get exclusive combat sports content on Fightful Select, our premium news service! Click here to learn more.
From The Web