Following reports that WWE CEO Vince McMahon wants talents to cease their involvement with third-party brands such as Cameo, TikTok, and Twitch, WWE has released a public statement addressing the news.
After widespread backlash from multiple talents within WWE and around the wrestling community, including former Democratic presidential candidate, Andrew Yang, WWE released the following statement to Fightful defending their decision to protect their intellectual property.
“Much like Disney and Warner Bros., WWE creates, promotes and invests in its intellectual property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry. Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved.”