WWE Running Into Issues Regarding Trademark For 'EVOLVE"

WWE is trying to acquire the trademark for 'EVOLVE' but is running into issues with the filing.

The original trademark was filed by former owner Salem Hamaoui in November 2019, though the filing was refused due to improper documentation. Hamaoui did not respond to the notice, leaving the filing up for abandonment.

WWE filed to revive the application, and take ownership of the trademark, on August 4, but was informed of possible confusion with “EF EVOLVED FIGHTS MIXED WRESTLING."

The letter reads:

“Applicant seeks to register the mark EVOLVE with a design for entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer. The registered mark is EF EVOLVED FIGHTS MIXED WRESTLING with a design and disclaimer of FIGHTS and MIXED WRESTLING for providing a website featuring entertainment information in the field of adult entertainment.

The registered mark is EF EVOLVED FIGHTS MIXED WRESTLING with a design and disclaimer of FIGHTS and MIXED WRESTLING. Applicant’s mark is EVOLVE with a design. Although marks are compared in their entireties, one feature of a mark may be more significant or dominant in creating a commercial impression. Greater weight is often given to this dominant feature when determining whether marks are confusingly similar. Because consumers use the literal portions of marks to call for the services, word elements dominate over designs. Thus, EVOLVE is the dominant portion of the applied-for mark. Similarly, because disclaimed terms are less distinctive, non-descriptive/disclaimed terms dominate the recollection of consumers. Since EF merely reinforces EVOLVED FIGHTS, EVOLVED is the dominant portion of the registered mark. The dominant portions of the marks are very similar: EVOLVE versus EVOLVED.

Applicant’s services are entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer. The registered mark is for providing a website featuring entertainment information in the field of adult entertainment. The adult entertainment featured in the registered mark is MIXED WRESTLING, as evinced by the disclaimer of the wording. Applicant’s wrestling exhibits and performances are provided not only by a professional wrestler, but by an “entertainer” who may potentially provide adult entertainment that is the subject of registrant’s services. It is important to note that registrant’s mixed wrestling is within the scope of applicant’s wrestling exhibitions.”

You can view the full refusal letter by clicking here.

WWE has six months to respond or the trademark will be abandoned once again.

WWE purchased EVOLVE in July and has begun signing former talents to contracts and uploading past EVOLVE events onto the WWE Network.

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