This past Tuesday, WWE confirmed that NXT will be moving to the WWE Network. Effectively, this move has started the Wednesday Night War, as they go head-to-head with the All Elite Wrestling program on TNT every Wednesday night from 8 to 10 p.m. Eastern.
David Bixenspan of Deadspin reached out to WWE for a comment regarding their apparent counterprogramming of AEW on TNT, and received a reportedly testily response:
“The premise to your story is wrong. NXT has been on Wednesday nights since 2015 [sic] as I’m sure you know.” The spokesman was quoted as saying. The spokesman would go on to try and further dissociate NXT's move to USA as a means of "counter-programming" by providing what they feel is the proper use of the term:
“It isn’t called counter-programming if you continue to air a series on the same day/time as it has been on for nearly five years.” The spokesman closes this interaction by suggesting this line of questioning be directed at AEW as well. “Perhaps you’ll ask AEW about counter-programming NXT?”
The article notes AEW was also contacted to provide a response but declined to do so.
NXT will debut on the USA Network on September 18, live from Full Sail University in Orlando, Florida. The first night of head-to-head competition will be October 2.