WWE Trademarks The Name Of New Digital Series And An In-Ring Name

WWE has trademarked the names of its latest digital media exclusive series.

WWE has been using small video packages called “The Build To” to present the events leading up to the matches they have been holding on pay-per-view such as Becky Lynch and Charlotte Flair at Survivor Series 2021. Now, WWE has filed a trademark for the name of the series for entertainment services.

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Mark For: WWE THE BUILD TO trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.

Furthermore, they have also filed to trademark Piper Niven for 'Entertainment Services."

This was the in-ring name of Doudrop before it was changed. She is currently featured on Raw and is feuding with Bianca Belair.

Full Description:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

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