WWE Files New Trademark On Classic Block Logo

WWE has filed a new trademark for a classic company emblem.

On October 1, 2025, WWE trademarked the classic WWE block logo, which was mainly associated with the WWF during the Hulk Hogan era. The logo would later be revised and used as John Cena’s logo in 2004, and subsequently as the overall logo for WWE Legends and legendary content.

Full description:

The mark consists of two stacked Ws.

Mark For: WW™ trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.

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