WrestleMania 36 set more records online for WWE.
Due to the coronavirus pandemic, WWE made big changes to WrestleMania 36. The event took place at the Performance Center, and other locations, with no live audience and was held over two nights instead of one. With fans at home and two nights of content, WWE set digital records across the board.
WrestleMania Sets More Records
In addition to WrestleMania becoming the most social event in WWE history, WWE set WrestleMania Week viewership records with more than 967 million video views across the company’s digital and social platforms including WWE Network, WWE.com, YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat, an increase of +20 percent year-over-year.
Additionally, a record 46 million hours of content was consumed during WrestleMania Week, an increase of +28 percent year-over-year.
As previously announced, WrestleMania was the most social event in WWE history with more than 13.8 million total social media interactions on Facebook, Instagram and Twitter, +57 percent vs. last year’s WrestleMania, according to Nielsen Social