YouTube Monetization Change Forces WCPW To Cancel Several Dates

The new rules at YouTube have just claimed their biggest victim.

British promotion WCPW (WhatCulture Pro Wrestling) made an announcement yesterday that, due to the changes in monetization surround wrestling themed videos, they would be canceling their free weekly YouTube show 'Loaded.'

Jade Cargill Says She'd Bet Money On Trick Williams Winning The NXT Title At NXT Spring Breakin'

This is due to the fact that Google has decided that all wrestling videos are to be deemed 'non-advertiser friendly' and will not show up under protected view when searching the website. This change means that the revenue streams once seen by WCPW and other independent promotions have now dried up almost entirely.

Here is WCPW's full statement.

"In a decision that has not been made lightly, WCPW must today announce that the forthcoming weekly Loaded shows at Manchester's Bowlers Exhibition Centre will no longer be going ahead.

Effective immediately, our June 9, June 16, June 23, June 30, July 14, July 28, August 4, August 11, and August 18 shows have been pulled from our events pages, and refunds will be issued automatically to anyone who has purchased tickets to these events.

All other announced dates, including our PPVs and all Pro Wrestling World Cup dates are unaffected by this. Our initial June 2 show will also be going ahead as scheduled, and all tickets purchased for this are still valid

This is a decision that we absolutely did not want to make, but unfortunately, it has been taken out of our hands by YouTube.

Owing to a change in their monetization policy, which has now classified wrestling as "non-advertiser friendly", it is no longer financially viable for WCPW to produce a weekly free show of the quality our fans deserve.

Since the change, the WCPW YouTube channel has seen its advertising income decimated, with our recent match between Alberto El Patron and Rey Mysterio Jr earning only $44 despite receiving over 1,100,000 views. This is a reduction of around 98% in what would have been Loaded's main source of revenue.

Without that money, it is simply not possible to organise, set-up, manage, produce and edit a free-to-air show on the scale we had intended, and we've been left with no choice but to alter our business model. We're not alone in this either, as other promotions, journalists, and fans have seen their ability to make a living from their content jeopardised entirely by this change.

While we support YouTube in their endeavours to make the site a safer and more tolerant place to visit, we reject entirely the classification of wrestling as a whole as "inappropriate content". As such, in the coming weeks WCPW will be partnering with other like-minded individuals and organisations to start a campaign aimed at reversing this sweeping change.

Wrestling is not about violence. Wrestling is about scripted entertainment, amazing feats of athleticism and, most of all, story-telling. We want to thank all of our fans for their continued support, and we hope to have more positive news for you soon.

Upcoming WCPW Dates

Hendrymania - Meadowbank Sports Centre, Edinburgh - Saturday May 27th
Fight Back - Bowlers Exhibition Centre, Manchester - Friday June 2nd
Built To Destroy - Domain, Newcastle - Friday June 16th
Pro Wrestling World Cup: Germany Qualifier - Huxley's, Berlin - Sunday July 2nd
Pro Wrestling World Cup: Japan Qualifier - Bowlers Exhibition Centre, Manchester - Friday July 7th
Pro Wrestling World Cup: USA Qualifier - Bowlers Exhibition Centre, Manchester - Friday July 21st
Pro Wrestling World Cup: ROW Qualifier - Domain, Newcastle - Saturday July 22nd
Pro Wrestling World Cup: Semi-Final - Planet Ice Arena, Miltion Keynes - Wednesday August 23rd
Pro Wrestling World Cup: Semi-Final - Bowlers Exhibition Centre, Manchester - Thursday August 24th
Pro Wrestling World Cup: Final - Sports Central, Newcastle - Saturday August 26th

If you have any questions regarding tickets please contact us at [email protected]."

Get exclusive pro wrestling content on Fightful Select, our premium news service! Click here to learn more.