TKO President Mark Shapiro Says Triple H And Nick Khan Are Using AI For WWE Storylines

WWE is embracing AI.

During a TKO Town hall meeting (via POST Wrestling), TKO President Mark Shapiro addressed the use of AI in the company, saying it was a “major priority.”

Speaking specifically about WWE, Shapiro said, “Nick Khan and Triple H are using AI for storylines with the WWE. What’s resonating? What superstars are resonating? In what pockets of the country are they resonating? That helps us with, obviously, our content, our editorial, our creative, our mapping, our touring, and of course, maximizing revenue and getting our product out to the fans most in need of it.”

He noted that UFC uses AI for things like fighter rankings

Elsewhere during the Town Hall meeting, Nick Khan commented on the status of WWE in Saudi Arabia. You can find his full comments here.