Youtube personalities Logan Paul and KSI fought to a draw in a highly anticipated celebrity boxing match that aired live for $10 a pop on Youtube.
Retired UFC fighter Brendan Schaub loved how Paul and KSI promoted things, as the rumors are the the show brought in over 750,000 people paid to watch the fight.
“I loved what they are doing because they are showing how easy it is to promote a fight!” Schaub said on Below the Belt. “When everyone goes, ‘Being a promoter is so difficult.’ Really? These kids have zero background! They both decided, ‘Hey, we both have a following,’ and they did it all their own. I’m sure they lined up with some help to acquire the arena and get the ticket sales and all that, but for the most part two famous guys showed you how easy it is to promote and sell a fight. It is not rocket science. No one is skilled at doing this. We give way too much respect to these promoters. They are not that skilled. It’s very obvious who should be fighting, what fight to make, how to build a fight.”
If the estimated numbers are correct for the celebrity boxing match, it means that $7,500,000 was paid altogether for fans to see the Youtubers clash.
Schaub claims that due to the success of the celebrity boxing encounter, it means that KSI and Paul are better promoters than the UFC.
“When a fight does not sell, that’s when you realize how s**tty a promoter is,” Schaub said. “Whenever there’s two headline UFC fighters, both those guys are so f**king talented it’s not even funny. For those fights not to sell should not rely on a fighter. That’s where a promoter or the marketing business of the UFC, or name whatever boxing promoter you want, should come into play. It is not the responsibility of them. Them being the fighters. For these two guys with zero background to s**t on any UFC fight this year, numbers-wise, shows you how poorly of a job the UFC is doing at times and how easy it is to promote a fight.”
While the UFC doesn’t release their pay-per-view buy rates to the general public, not even the estimated numbers say one of their events drew over 750,000 buys this year.