UFC middleweight champion Israel Adesanya is defending the gold against Paulo Costa next weekend in the main event of UFC 253 and he’ll do so as a brand ambassador for Puma.
That is because the UFC middleweight champion has signed a sponsorship deal with Puma and has become the first-ever MMA fighter to be a brand ambassador for the company.
“We’re ecstatic to be welcoming one of New Zealand’s most acclaimed athletes to the Puma family,” Puma Oceania GM Pancho Gutstein said in a statement obtained by MMA Junkie.”Not only is Israel a fearless and incredibly talented athlete, but his passion for dancing, fashion, anime, and his memorable personality makes him a standout individual to represent the brand.”
Adesanya also posted the following about the sponsorship deal on Twitter:
“Whoever said the sky is the limit, doesn’t know about the universe!” Hyped and honored to partner up with a BEAST in the game @puma”
UFC 253 takes place on Saturday, September 26 from Fight Island in Yas Island, Abu Dhabi with Israel Adesanya and Paulo Costa headlining. Fightful is providing live coverage of the event, which streams live on ESPN+.