Luke Rockhold has already accomplished a lot as a professional MMA fighter, including stints as the UFC Middleweight Champion and the Strikeforce Middleweight Champion.
The former two promotion champion can now add another accomplishment to the list as he has been named the new face of Ralph Lauren Cologne.
An announcement was made by the Ralph Lauren company via Instagram:
Soul Artists Management, who has also represented such luminaries as Channing Tatum, also made an announcement on the deal through Twitter:
Excited to share @lukerockhold joining the @poloralphlauren team as the face of Polo Blue fragrances. #rlpartner@poloralphlauren— Soul Artist Mgmt. (@soulartistmgmt) March 3, 2018
@jasonsoul1 #PoloRalphLauren #Fragrance #LukeRockhold #SoulSquadWayUp #ImASoulMan #UFC #MMA #RalphLauren #SoulSquad #ReturnOfTheMaleSupermodel pic.twitter.com/Fl4IPH5zdU
Rockhold was last seen in the Octagon at UFC 221, where he suffered a third round knockout loss to Yoel Romero. The fighter recently teased moving up to the light heavyweight division, but nothing has been set in stone at this time.