Paramount Touts UFC 324 Viewership, Says 7.18 Million Global Households Watched The Event
UFC and Paramount began their multi-year deal on Saturday, January 24 with UFC 324. The event was headlined by Paddy Pimblett taking on Justin Gaethje for the Interim UFC Lightweight Championship.
In a press release, Paramount claimed that 7.18 million global households tuned in for the event, which does not account for co-viewing.
From Paramount:
January 26, 2026 — Paramount+ today announced a standout debut for UFC 324 held Saturday, January 24, delivering nearly five million streaming views and over seven million households, the platform’s largest exclusive live event to date. UFC 324 also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming (source: Adobe Analytics and Nielsen Media). With distribution in the U.S. and Latin America, viewers enjoyed seamless access to UFC 324, now made available as part of their Paramount+ subscription without an additional ‘pay-per-view’ cost.
At a stage set at the T-Mobile Arena in Las Vegas, Saturday’s event delivered nonstop action, capped by a thrilling main event. UFC veteran Justin Gaethje earned a unanimous decision over rising U.K. star Paddy Pimblett in a back-and-forth battle already being hailed as a contender for Fight of the Year. The victory earned Gaethje the Interim Lightweight title and set the stage for a potential showdown with reigning, undefeated UFC Lightweight Champion Ilia Topuria.
- Live Average Minute Audience/Streaming Views (Main Card): 4.96M
- Global HHs: 7.18M [Does not account for co-viewing]
- Peak Concurrent Streams: 5.93M [Does not account for co-viewing]
- #1 Most Social event of the night across all Broadcast, Cable, and Streaming totaling 5.5M social interactions for the main event alone. (Most Social P+ Exclusive Telecast Ever)
- Trended on X: #1 for 6 consecutive hours worldwide
- Mentions: 186K, up +127% vs UFC 323
In promoting UFC 324, Paramount deployed the full breadth and power of the Paramount Skydance portfolio – dubbed “Paramount One” – to reach audiences in a variety of ways including cross promotion with hit series Landman, CBS integrations, and more.
The UFC offering on Paramount+ in U.S. and Latin America, provides subscribers with access to all marquee Numbered Events without the pay-per-view charge as well as 30 UFC Fight Night events per year, exclusive programs including Dana White’s Contender Series and The Ultimate Fighter, and behind-the-scenes content designed to enrich the fight-night experience for subscribers
Up Next: This Saturday, Jan. 31, from Sydney, Australia, UFC 325: VOLKANOVSKI vs. LOPES II streams live with the main card beginning at 9p ET / 6p PT. Fans can follow @ParamountPlus and @ParamountUFC for updates on future events and highlights.
Fans can find results from UFC 324 here.
