According to Lance Pugmire of the LA Times, the middleweight megafight did about 1.3 million buys, just a little more than Canelo's last pay-per-view fights which also did at least a million buys.
The fight would draw the fifth-highest buyrate for a U.S. boxing pay-per-view since 2012 and nowhere near as good as the reported 4.4 million buys the Floyd Mayweather vs. Conor McGregor fight drew three weeks earlier.
The fight buyrate would be the second highest of Canelo's career, second to his fight against Mayweather and is slightly higher than the buyrate for Canelo's last fight against Julio Cesar Chavez Jr., which did a little more than one million buys.
Canelo and Golovkin fought to a split draw after one judge, Adalaide Byrd, had a controversial 118-110 card in favor of Canelo after many felt that Golovkin won the fight or the fight was a draw and too close to have such a lopsided score.
The fight also drew the third-highest live gate in Nevada boxing history with the recent confirmation from the Nevada State Athletic Commission that the live gate was $27,059,850.
A rematch is being clamored by the entire boxing community and both camps are set to engage in rematch negotiations. A rematch between the two would likely take place on Cinco De Mayo weekend next year, a popular date for Mexican fighters to compete in. Canelo vs. GGG was on September 16, which was Mexican Independance Day.
With this latest report, this would be the first year since 2011 in which three boxing events did more than a million pay-per-view buys and it is the third fight in Canelo's career to break a million pay-per-view buys.