Report: Endeavor Buys Out 100 Percent Of UFC

Endeavor has reportedly moved forward with its plans to purchase the UFC outright.

Endeavor CEO Ari Amanuel appears primed to buy out shareholders in UFC Holdings. It was reported earlier this week that Endeavor was considering eating up the remaining shares. On Wednesday, The Hollywood Reporter editor and reporter Alex Weprin wrote that Endeavor will indeed buy total control of the UFC.

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MMA Fighting's Damon Martin subsequently revealed the deal closed on February 16 as Endeavor files to go public.

Endeavor currently owns 50.1 percent of the UFC. The remaining 49.9 percent is mostly split amongst investment firms Silver Lake and KKR (approximately 45.8 percent). The remaining shares are owned by a group of 23 celebrities including Mark Wahlberg, Charlize Theron, Gisele Bündchen and Ben Affleck.

UFC was a lifeboat for Endeavor in 2020. The ongoing COVID-19 pandemic slashed 80 percent of Endeavor's revenue, or $2 billion, according to the New York Post. UFC accounted for 80 percent of Endeavor's revenue last year.

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