UFC is continuing to expand its social media footprint with the announcement of a partner ship with TikTok to produce an exclusive weekly show just for the upstart social media network.
In the announcement, the UFC states the new show will be centered on their upcoming weekly fight card, including coverage of the weigh-ins, press conferences, behind-the-scenes footage, and a variety of other content.
.@UFC to Produce Weekly Live Show on TikTok in groundbreaking sports content partnership.— UFC News (@UFCNews) February 18, 2021
The UFC went on to stress the innovation and constant search for new avenues to reach their fan base through.
“This partnership with TikTok is a tremendous addition to UFC’s content distribution ecosystem,” said David Shaw, UFC Senior Vice President of International and Content. “We want to be everywhere our fans are consuming content, and TikTok continues to break new ground in reaching a diverse, global audience. This collaboration is a great way to drive awareness to our tent pole live events while delivering compelling content to our fans, 24/7.”
The partnership will begin effective immediately, with content being produced for this weekend's Blaydes vs. Lewis fight card.