Demente Animation Studio And Masked Republic Sign Production Pact To Develop Lucha Media Projects

Masked Republic continues its push towards building the legacy of Lucha Libre.

Masked Republic has steadily helped further the growth of awareness of Lucha Libre from deals with Hot Topic, to working with Cassandro, Masked Republic has helped expand the reach of Lucha Libre's past and present into the future.

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Now, Masked Republic has announced a new partnership with Demente Animation Studio to develop media and television projects around Lucha Libre projects.

From Masked Republic:

Demente Animation Studio and Masked Republic Sign Production Pact

Mexico Based Studio And U.S. Multiplatform Company To Collaborate On Lucha Libre Related Content

Guadalajara, Mexico and San Diego, California - January 5, 2021

Mexico's fastest-growing animation studio, Demente Animation Studio, and Masked Republic, the multiplatform company "dedicated to the expansion of lucha libre beyond the borders of Mexico," have signed a production pact which will see the two companies partner to develop new TV and media projects based on the latter's original IP and industry-leading luchadores.  

“Without a doubt, directing an animation studio like Demente has been the best experience of my life, and our next step is to create and co-create our own intellectual properties that translate across media platforms because we know that this will add much more value to our company and a much greater reach,” said Carlos Gaxiola, studio CEO.  “That is why we have decided to team with Masked Republic to create and develop an animated series and content that shows a great new take on lucha libre which is a big part of Mexico's identity and takes us back to a glorious past of the golden age of Mexican cinema.”

"We are honored and excited to be working with Demente to develop our first original series inspired by the world of lucha libre," Masked Republic founder and CEO Ruben Zamora stated.  "Our dedication to sharing the wonders of real-life Mexican superheroes, our luchadores, with the rest of the world requires having the right partners with whom a deep understanding of the sport’s cultural significance so that our stories can be unlike any which have been told before, yet remain authentic at the same time.  We know that with Carlos and his team, we have found exactly that partner." 

Masked Republic President and COO Kevin Kleinrock added, "Demente's work as a studio for hire over the last few years has been genuinely impressive.  They have worked on numerous hit series and have scaled quickly to become a force in the Mexican animation industry.  Working together on our first co-production has created a best-of-both-worlds scenario for Demente and Masked Republic and we can't wait to dive further into development of our series which is already unlike anything that has come before it.  Viewers will not have to be fans of lucha libre to enjoy the story world which will play out on screen.  Of course, fans of the real-life sport will get something extra as the universe reveals itself."


Demente Animation Studio, which is currently finishing its first 2D animated feature film, is one of the fastest growing animation studios in recent years in México and has been working successfully on 2D and 3D services with companies such as Wildbrain, Mattel, Warner Bros, Bardel, Bento Box, Titmouse among others.


Masked Republic, a privately held company, is the first integrated live event, merchandising and media organization uniquely centered in the emerging growth market of lucha libre and dedicated to expanding the sport, deemed an integral part of Mexican culture, beyond the borders of Mexico. The company’s core lines of business include representation of dozens of the biggest stars in the industry, worldwide merchandising through the company’s Legends of Lucha Libre brand, live event production and management, production and distribution of content across multiple platforms including television, home entertainment, pay-per-view digital media and film. The company is headquartered in San Diego, CA with offices in San Francisco, Las Vegas, Mexico City and London. 

Learn more about Cassandro El Exotico signing with Masked Republic’s Legends of Lucha Libre to represent his IP and build his brand at retail here.

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