Jim Ross has been in the pro wrestling industry for several decades, holding several job titles throughout his tenure. Now, Jim is a member of All Elite Wrestling as both a commentator and a senior advisor as Jim tries to do his part to help further grow the new promotion to new heights.
Recently, Jim Ross spoke to Forbes about the importance of the narrative of a wrestling match. Ross would call it the steak that is highlighted by the sizzle of an elaborate presentation.
“Storytelling is the steak. The whistles and bells - the pyro, the graphics, the technical things - that’s the sizzle. It’s all about the steak,” JR began. “What is the reality of these individuals? Who are they? I think that’s kind of what we’re looking at here in this deal - we want to deliver more steak than the others in the same field or genre. And I think that’s what we’re doing.”
Also, Jim Ross discussed the importance of listening to the fans and how that is an integral part of the success of AEW.
He continued “You have to listen to your consumer base. You have to have product knowledge. And part of having product knowledge is knowing how to recognize and find your target audience. Simple marketing: Marketing 101,” Ross explained. “Identifying your audience is imperative for any marketer. Who is my audience? Who am I going to sell to? Who is going to buy my product? Where are they? How do I communicate with them? And that’s kind of where we are: we have a blast and we listen to the audience.”
Currently, with the Coronavirus outbreak, Jim Ross may be doing analysis from the comfort of his home on social media as was evident in the 3/25 episode of Dynamite. However, when he is in the booth, Jim's passion for wrestling shines through consistently as AEW continues to grow.