Cena finally explains.
Social media has become the driving force behind some feuds and storylines in professional wrestling. Wrestlers use outlets like Instagram and Twitter to communicate their points to other in-ring performers in order to heat up the story and sometimes there is real tension and not just a story being told. The lives of in-ring performers are more open now than ever and viewers of the product are able to keep up with their favorite wrestlers and their personal lives.
There are a number of athletes who use social media in a unique way such as SmackDown Live Women's Champion Becky Lynch, two-time WBC Light Middleweight Champion Floyd "Money" Mayweather and former 16-time WWE World Champion John Cena.
John Cena uses his Instagram to share random photos that have a meaning that only he knows and he shares the photos with no caption. People who follow Cena on Instagram continuously comment, "what does this mean?" under his cryptic photos. Sometimes Cena uses it to tease the wrestling world as well. For example when it came time for the 2017 Royal Rumble pay-per-view, Cena would post pictures of "Kenny" from South Park and an "Omega" symbol to give off the impression that he knew Kenny Omega was showing up at the Royal Rumble.
Cena recently sat down with Ellen DeGeneres on her show and he finally revealed why he posts random photos with no caption on Instagram:
“So this was the first-ever picture posted on what is now known as The Gram, and, so I was told by WWE that I had to have an Instagram account, and I’m already on Facebook and on Twitter and I’m like, ‘I’m pretty maxed out here. I don’t know if I can do something else’." Cena said. "‘No, you have to have it’. Pretty much they’re telling me they have to secure the name, but I was like, ‘Ok, if I have to do it I’m going to do it my way’ and the very first picture was a close-up of my friend’s mustache, and that’s it. That’s how it all started."
Former multi-time WWE World Champion CM Punk does the same with his Instagram page. While on the topic of Punk, he'll be venturing off into another branch of the MMA world come December 14th when he's on the call for 'Cage Fury Fighting Championship's' event.
If the quote in this article is used, please credit The Ellen Show with an H/T to Fightful for the transcription.