Keith Lee is looking to secure his in-ring name, putting WWE's trademark in jeopardy.
On August 27, 2019, WWE filed a trademark on "Keith Lee," but the filing was put on hold as WWE did not submit a consent form signed by Lee to secure the trademark. On July 30, the USPTO sent a letter to WWE saying the application would be abandoned on December 30 if no consent form was submitted.
On December 18, Lee filed his own trademark on his in-ring name.
The description reads:
IC 041. US 100 101 107. G & S: Arranging, organizing, conducting, and hosting social entertainment events; Entertainment services, namely, live appearances by a professional wrestler and entertainer through broadcast media including television and radio, and via the internet or commercial online service; Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, organizing and conducting an array of athletic events rendered live and recorded for the purpose of distribution through broadcast media; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Fan clubs; Music production services; Production and distribution of television shows and movies; Entertainment services in the nature of recording, production and post-production services in the field of music; Providing wrestling news and information via a global computer network; Providing a website featuring entertainment information in the field(s) of of sports and entertainment, namely, wrestling. FIRST USE: 20081101. FIRST USE IN COMMERCE: 20081101
Lee did sign a consent form for his filing.
Mia Yim, Lee's girlfriend, did the same thing earlier this year. WWE's trademark on her in-ring name, which was filed in August 2019, was abandoned after no consent form was provided. Yim filed her own trademark in October.
H/t to Heel By Nature.