Former WCW booker and legendary wrestler "Taskmaster" Kevin Sullivan spoke to Wrestling Epicenter's Interactive Wrestling Radio for a recent interview. You can see highlights below, and the full interview at this link.
How All In managed to sell out without everyone fully knowing what it is yet:
"Well, you're going to get to see Penta Zero. You're going to get to see Rey Mysterio. You're going to see Cody, probably, win the NWA Title - That is the first time a father and son have both been NWA Champion. Think about that. That's historic! You're going to get to see the Young Bucks. You're going to get to see Kenny Omega and other New Japan guys. But, they've got a story line. It is us against them! There is no story line in Ring of Honor."
All In versus ROH's numbers in the same market:
"I'll give you why and I think this is the definite proof. Last Saturday, Ring of Honor was in Chicago wih Cody and all of the boys, right? They drew 1,600 people. On Sunday, All In drew 11,000 people in 29 minutes and 31 seconds. What is wrong with this picture? People look at Ring of Honor and think it is uncool."