Marty Scurll is one of the latest additions to the Bullet Club and, during a recent appearance on Steve Austin's podcast, "The Villain" gave his theory on why the stable has developed such a following among wrestling fans.
The Bullet Club recently signed a merchandise deal with Hot Topic, which will see Bullet Club merchandise sold, as well as merch related to Kenny Omega, the Young Bucks and Scurll himself.
"It's about as much [in] pop culture as anything WWE could be," Scurll said on The Steve Austin Show. "Bullet Club is in the new Tekken game on PlayStation and Xbox. We signed a deal with Hot Topic … it's so great. I didn't realize the extent of how big it is until I joined."
Scurll thinks the camaraderie of the Bullet Club is a key element in the group's appeal with fans:
"I think, always in wrestling, they love the groups and I think a big part of it might be that friendship thing. Obviously, I'm with Kenny Omega and the Young Bucks and people love watching our friendship. We have a YouTube show called Being The Elite. It's all just ribs; it's all us filming stuff we think is funny. It's kind of poorly acted, poorly edited, the fans love it. It's not a script it's not being told what to do, we're just having a laugh and people see that friendship, they see that camaraderie and they love it. I think that's why people like the Bullet Club. They like the idea of a group and being part of a gang and that's why they want the T-shirt."
Scurll discussed why he signed with Ring of Honor, how "The Villain" gimmick evolved, and more during his interview with Austin. Click here to check out the full episode.