Matt Hardy entered AEW as his Broken character, which helped revitalize his career during his time in IMPACT Wrestling.
The character didn't have the same impact in AEW, leading Hardy to pivot into a more real-life version of himself, leading to the return of Big Money Matt as the leader of the Hardy Family Office.
Speaking on Down For The Count, Hardy explained why it's easier for him to be a heel at this stage of his career.
"With the current audience, especially during the pandemic era, the majority of the feedback that we get from fans is from social media and the diehard fans. With those fans, I prefer being a heel. I'm in a place in my career where physically I try and minimize and work smarter and streamline what I do in the ring. AEW has an incredible roster and most of them are young and can do these amazing things. Being an older guy, I am more about telling a story than displaying a ton of high-flying moves. I think that puts me in a better category as a heel. I prefer to do that kind of work and brag about my legacy. It's very easy as a heel to tap into some of my real-life experiences and real-life history and accomplishments and brag about how great I am and am still able to 'go' almost 30 years into my run," he said.
Hardy remains a featured player on AEW television, leading the likes of Private Party and TH2 in the Hardy Family Office.
Hardy battled Christian Cage in a match decades on the making at AEW Fyter Fest night one. You can check out Fightful's full report on the show by clicking here.
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