Getting ready for the SmackDown debut on the Fox network, a new ad has appeared featuring Stone Cold Steve Austin. Also featured in the ad were Charlotte Flair, The Rock, The Undertaker, Kofi Kingston, and much more.
The difference between their appearances and Steve Austin’s is Steve was featured in a restaurant in footage specifically shot for the spot, whereas everybody else was featured in a highlight reel capacity.
The idea behind the spot was that there were many fans working their everyday jobs like a doctor, or construction worker, and each individual would incorporate aspects of WWE superstars into their regular routine.
At the end of the trailer, a new logo appeared for the brand. This logo is a very minimalist style logo but it features elements that incorporate all of the different logos throughout the years including some heavy influence from the mid-2000’s SmackDown logo:
Los Angeles – WWE’s FRIDAY NIGHT SMACKDOWN debuts on FOX Friday, October 4, and FOX Sports is setting the stage with the “We’re All Superstars” campaign launch. The first spot “Superstars” premieres tonight, Friday, August 30, during FOX Sports’ new college football pregame show, BIG NOON KICKOFF, at 6:30 PM ET on FS1.
In the spot, a wide range of everyday and celebrity WWE fans embrace their inner “Superstar” – a grocery store clerk, a spelling bee winner, kids at the swimming pool and more. These fanatics imitate their favorite WWE Superstars’ signature moves, celebrating the WWE’s outsized influence on pop culture.
WWE Superstars “Stone Cold” Steve Austin, John Cena, Kofi Kingston, Becky Lynch, Ric Flair, Charlotte Flair, The Undertaker and The Rock together with celebrities including Snoop Dogg, Gordon Ramsay and athletes from across the sports world are featured in the campaign.
In addition, beginning with its 20th anniversary celebration on Friday, October 4, SmackDown Live will become FRIDAY NIGHT SMACKDOWN and air on the FOX broadcast network 52 weeks a year.
The campaign will consist of four total spots, with three fan-focused videos debuting in the coming weeks. The “We’re All Superstars” campaign was created by Wieden+Kennedy New York and FOX Sports.
SmackDown begins on Fox on October 4, 2019. This is the second time SmackDown will be featured on Fridays. SmackDown moved to Friday in 2005 and stayed on Fridays until 2016 when the show moved to the USA Network on Tuesdays.